Words and ideas that engage, entertain and help make lives a little easier.

Testimonials

“I've had the pleasure of working with Dana on some of my favorite projects at Zeus Jones, and she consistently impresses me with her optimism, sharpness and creativity. What I appreciate most is that she is not afraid to dive deep into knotty ideas, talk them through, and find the clarity we need in her writing. She’s been so instrumental in building tight narratives that both inspire how we think and how we present our work externally.”

— Alyssa F., Strategist

“This is the person you want in charge of things. A great editor and writer, willing to dream big about every possibility, unwilling to settle for mediocrity, able to do every job if and when the time comes.”

— David D., Editor in Chief

“Dana possesses an extraordinary talent for transforming complex narratives and intricate data into clear, compelling stories. For Zeus Jones’ Ecolab work, she was able to bring the brand innovation to life in ways that resonate with both clarity and texture. Dana’s work consistently delivers the perfect balance of big thinking, precision and storytelling.”

— Brad S., Design Director and Agency Partner

Selected Projects

Nike Swoosh 1

Copywriting, product positioning and naming for a new shoe that's specially designed to support teeny-tiny toddler feet.
Betty Crocker

Copywriting, SEO and social media content for the iconic home-cooking brand.
Ecolab

Brand identity, copywriting, product naming and positioning that helped a leading global science company reinforce and reinvigorate its brand.
Target

Copywriting, research and experience design to help a retail giant improve in-store and online shopping experiences for guests.
Delta Air Lines

Writing, editing, editorial strategy, branded content direction and freelancer management for an in-flight magazine with 6.3 million global readers.
One Call Concepts

Copywriting, talent casting and creative direction that supported a leading damage prevention solutions provider in the underground utility industry.
Nike Made to Play

Research, brand journalism, content strategy, editing and copywriting that empowered adults to build belonging for all kids in recreation spaces.
Hearth & Home Technologies

Copywriting, SEO and brand journalism for the nation’s leading manufacturer and supplier of hearth products.
Sherwin-Williams

Creative strategy, brand positioning, copywriting, talent casting and experience design that helped a global paint leader authentically connect with customers.
Purina Animal Nutrition

Copywriting, editing, SEO, packaging and creative strategy for a new equine product that gives owners more insight into their horse's health.