Work

While at Zeus Jones, I worked with the Carlson School of Management at the University of Minnesota to sharpen how the school messages its brand to potential and current students, as well as alumni.

Based on our team’s extensive research and thorough stakeholder interviews—and with buy-in from the business school’s leadership team—I created a messaging strategy and toolkit that Carlson’s marketing and communications teams can use to more confidently differentiate itself in 2024 and beyond.