Work

Ecolab was one of my consistent clients at Zeus Jones. Our agency team became a brand innovation partner for this global science leader, revamping and reinvigorating its brand identity (including a new logo, tagline and brand narrative). In the process, we helped them transform from a humble, decentralized B2B brand into a cohesive B2B2C Brand—capital B—that’s now reinforced across hundreds of touchpoints.

I was entrusted with writing new master brand guidelines rooted in Ecolab’s personality and commitment to people, planet and business health. I also directed how the new brand identity came forward copy-wise in everything from product positioning and naming to packaging, uniform and facilities guidelines.