Sherwin-Williams
Roles
Copywriting
Experience Design
Talent Casting
Creative Strategy
Brand Positioning
Work
While at Zeus Jones, I worked with Sherwin-Williams to improve professional interior designers’ experiences with, and perceptions of, the brand.
These projects were largely based in experience design and brand positioning (two of my favorite things), but also involved creating a toolkit that helped other agency partners execute the new strategy. I worked closely with a designer to dream up potential omnichannel messaging and activations—plus a detailed roadmap to help the client bring it all to life.